Any marketer employed by any professional service firm who doesn’t spend at least 50 per cent of their time, effort and budget on internal marketing, i.e. ‘marketing’ marketing and market orientation, to the partners, professionals and employees of the firm should be fired because they are not doing their job properly. Marketers, whether they are full-blown marketing specialists or professionals with marketing responsibility, will typically need to spend many years after the introduction of marketing into a profes¬sional service firm getting all of the people within the organization...

There are many situations that demand firing of employees at the workplace. In some cases the employee is at fault and in others he is not. In either of the cases it would be prudent to expel the employee with respect and kindness while at the same time being firm and strict. This will enhance your image as a good employer. When the employment is being terminated because of an illegal offence on the part of the employee-for instance stealing of secret and confidential company data, the termination should be done as quickly as possible to protect the interests of the company. The employee should...